The first Israeli Biennial of Contemporary Art will open in Herzliya on Sunday, September 23, 2007. Entitled "The Rear", the week-long exhibition will feature approximately 70 Israeli artists, whose works will be presented in some 15 venues in Herzliya's new city center, at the intersection of Sokolow and Ben Gurion streets.

The Biennial, curated by Joshua Simon, will span works in diverse media and techniques: from photography, painting, and video, to urban interventions, needlework, and acts of masquerading.