if you like beer and you like the stockmarket, you'll like this place. if you like beer and you like feeling like you got a good deal, you'll like this place. if you like beer, you'll like this place. the 16 beers on tap are for sale at a price that is dictated by the current supply and demand. no one's drinking heffeweissen? that means it's cheaper for you. prices are displayed on electronic stock market style boards on the walls and bell rings to indicate new prices at which point everyone rushes the bar elbowing anyone that tries to get the new (actual retail price) pilsner released on the market. capitalistic beer drinking's finest.